Are your female clients relying on AI for financial advice? 4 reasons they might want to reconsider

In recent years, AI has become part of everyday life. From creating shopping lists and tracking fitness to navigating new locations and boosting productivity at work, it might seem like there’s nothing this rapidly advancing technology can’t do.

However, if you have female clients who are relying on tools such as ChatGPT for financial advice, they might be wise to reconsider.

While AI offers a quick and convenient way to access information, using it to make important financial decisions carries certain risks.

Worryingly, a survey by Finder (2 July 2025) has revealed that 40% of UK adults use AI for financial advice. This behaviour could be particularly detrimental for women, who, on average, have lower earnings, smaller pension pots, and less confidence managing their money.

Indeed, incorrect or misleading financial advice could make it harder for your female clients to overcome barriers such as the gender pay and pension gaps and achieve their financial goals.

Keep reading to learn four reasons why your female clients should reconsider using AI for financial advice and discover the benefits of working with a (human) financial expert.

1. Gender bias and stereotyping

You and your clients might think that bias and stereotyping are human traits, which technology is immune to.

Unfortunately, research suggests otherwise. A recent paper published in the journal ‘Computers in Human Behaviour: Artificial Humans’ (May 2025) highlights how AI systems and chatbots, notably ChatGPT, often mirror societal gender biases.

This is due to biased datasets, algorithm design, and user feedback. All of these rely on human input and, as such, may be intentionally or unintentionally influenced by biases.

As a result, your female clients could receive financial information and advice that is not designed to meet their unique needs and challenges.

For example, they might receive stereotyped recommendations, such as suggestions for lower-risk investment options due to an assumption that women are less comfortable with risk.

Alternatively, the AI might fail to account for life experiences that are more common among women than men, such as career breaks for caring responsibilities. This could result in misleading financial projections, which may lead your female clients to make ill-informed choices.

2. Risk of incorrect or misleading advice

When “talking to” chatbots, it’s easy to forget that there isn’t a person on the other end of the conversation. The human-like appearance of bots can be reassuring and persuasive, which builds trust and confidence.

This might explain why research by Exploding Topics (22 October 2025) found that 92% of people don’t check the accuracy of information they receive from AI. However, this is also surprising – and concerning – as 42% of web users say they have received inaccurate or misleading content from AI-generated online content.

So, if you have female clients who are making financial decisions based on responses from AI tools, they may be at risk of making choices they regret due to poor guidance.

3. Potential for data security breaches

When your clients use AI for financial advice, they will likely be asked to provide various types of sensitive personal information, such as their income and expenses. As a result, they could fall victim to data breaches or financial fraud.

The AI financial crime prevention platform, Feedzai (30 May 2025), has revealed that more than 50% of financial fraud involves the use of AI.

Moreover, figures published by IBM (30 July 2025) show that 13% of organisations reported data breaches of AI models or applications. Of those, 97% said they have no AI controls in place, and as a result, 60% of AI-related security incidents led to compromised data.

4. No regulatory protection or accountability

AI tools such as ChatGPT are still relatively new technology, and the regulations surrounding them are limited.

This means that if your clients act on poor financial advice from an AI platform and they don’t achieve the outcome they hoped for, there is unlikely to be anything they can do about it.

There’s no governing body to seek compensation from and no legal framework to hold the AI, or its creators, responsible.

Even ChatGPT itself says, “Users should verify anything it says with a qualified financial planner or FCA-authorised adviser before making financial decisions.”

I provide bespoke financial advice that your clients can trust

Unlike AI platforms, I am not guided by algorithms that drive generic responses. I offer personalised, holistic advice that’s tailored to your clients’ specific circumstances and goals.

I have worked in financial services since 2011, and I specialise in supporting and empowering women to take control of their wealth.

My extensive qualifications cover diverse skills and knowledge, including pensions and retirement, personal tax and trusts, and investment planning. I have also trained in the legislation, regulation, and code of ethics that govern the financial services industry.

When your clients work with me, they can be confident that I have the expertise, experience, and accountability necessary to provide accurate information and ethical guidance.

Get in touch

If you’d like to know more about the bespoke financial advice and guidance I can offer your female clients, and how we can work together, I’d love to hear from you.

To find out more, please get in touch by email at lottie@truefinancialdesign.co.uk or call 03300 889138.

Please note

This article is for general information only and does not constitute advice. The information is aimed at retail clients only.

All information is correct at the time of writing and is subject to change in the future.

Please do not act based on anything you might read in this article. All contents are based on our understanding of HMRC legislation, which is subject to change.

The Financial Conduct Authority does not regulate tax planning or trusts.

A pension is a long-term investment not normally accessible until 55 (57 from April 2028). The fund value may fluctuate and can go down, which would have an impact on the level of pension benefits available. Past performance is not a reliable indicator of future performance. 

The tax implications of pension withdrawals will be based on your individual circumstances. Thresholds, percentage rates, and tax legislation may change in subsequent Finance Acts.

The value of your investments (and any income from them) can go down as well as up and you may not get back the full amount you invested. Past performance is not a reliable indicator of future performance. 

Investments should be considered over the longer term and should fit in with your overall attitude to risk and financial circumstances.

Approved by 2plan wealth management Ltd 21/11/25